An Interview with

Lucy Trewhitt

Brand Positioning: It's More Than Just a Story You Tell.

  1. Why Nobody Cares About Your Brand (And What They Actually Buy) - Discover the counterintuitive truth that clients don't care about your product features or brand story—they're buying status, identity, and emotional connection. Learn how luxury brands like Hermès masterfully leverage this psychology and how to apply these principles to your conscious business.

  2. The Power of Psychographics Over Demographics - Move beyond surface-level targeting to understand the deep psychological drivers that keep your ideal clients awake at 3 AM. Lucy reveals how to bridge different demographics through shared psychographic insights and why this approach eliminates the need for restrictive niching.

  3. Email Lists vs. Social Media: The ROI Reality Check - Get the surprising data on why your email list is worth exponentially more than social media followers, including the 3,600% ROI of email marketing versus the less than 7% reach on platforms like Instagram. Learn strategic approaches to lead generation that actually convert.

Soul Gifts From Our Luminaries

Ascend & Align: Unlock the Soul Codes of Your Business

from Nancy Rush

Define Your Brand Position: A Practical Workbook for Growth

from Lucy Trewhitt

Interview Transcript

Nancy Rush:

Well, welcome Lucy. It's awesome to have you here. I'm very excited to talk about our topic today, which is all about brand positioning. That's a topic that is near and dear to my heart as I love branding. 

So before we jump into our questions though, let me read your bio so everybody kind of gets to know you a little bit more. With over 15 years of experience, Lucy guides brands through pivotal moments of change where uncertainty meets opportunity. An expert in brand storytelling and market adaptation, her background in fashion and luxury goods informs the way she anticipates and responds to evolving consumer needs with a focus on brand longevity and commercial relevance. 

More than just tracking trends and behaviors, Lucy specializes in designing and executing smart, timely strategic pivots. Very cool. Helping brands adapt quickly and thrive in a shifting market. That's really lovely.