Colleen Biggs Interview Transcript
Nancy Rush:
Well, welcome, Colleen. I'm really excited to have you here, and I cannot wait to share you with everybody. Let me introduce you by reading your bio. Colleen is a business consultant who empowers business leaders to expand their influence through peak performance habits to attract the right clients and drive more profits. She has launched over 340 businesses, is a motivational speaker and author of seven number one international bestsellers, the latest being step into the Spotlight to expand your influence. Colleen was awarded most inspirational leaders in business and entrepreneur of the year in 2023 and the 2024 Business Impact Award. She provides platforms for women entrepreneurs who take the leap daily and realize their network is their net worth. That is very cool. I love that. And 340 business. Oh my gosh, you've been such a busy girl. <Laugh>.
Colleen Biggs:
Yeah. A lot of people ask me, do you own all 340 businesses of those? I'm like, no, I don't. We own several businesses, have sold, have bought, yes, we own some businesses, but for doing this for the last 25 years or so I've worked with many CEOs just from their budding idea and ground up of wanting to launch a business. So working with them through the process of the idea and then coming on to actually build out that idea, market, train, hire staff, whatever that looks like. And then a successful launch. And then of course, I was in franchising for many years, worked with many business owners as well in launching businesses. So I've been very blessed and, and I'm honored to have had the pleasure of working with so many individuals and giving.
Nancy Rush:
I didn't mean to interrupt you, but I just love the support. You know, when you think about all of these people that have these beautiful ideas and then you're helping them to bring it to fruition. I love that you've been able to do that for so many people. It's very cool.
Colleen Biggs:
To me it's the American dream to have the flexibility. Almost every person I've ever worked with, their only one need was that I just want to drop my children off at the school bus. I want to just have time for, to see my kids and my family. And when you're in a nine to five and you've got a big career, you're traveling, you're gone all the time. You're absent from the family. And we miss all those years of our kids growing up, which I missed a lot of those years. So I understand their want and need for that. To have that one little time back makes a big difference for them.
Nancy Rush:
I wholeheartedly agree. There was a time when I was working full-time and my kids were very young, and it was very sad because I knew I was missing out. Like our nanny was getting to get all this cool time with them and I was missing out. So, I get it. Well, you submitted a really intriguing question that I want to dive into, and the question was, what is social capital? So, first of all, please tell me what that means and then tell me a little bit more about it.
Colleen Biggs:
I think a lot of people can look up the definition of social capital, and it goes something like this. Social capital is really the organized individuals that you put around yourself and construct around yourself that provide opportunity and additional exposure for you. So social capital is about people that are there to rescue. You are there to open doors for you, are there to fuel you. And, I also say there's three buckets to social capital. We have what we know, we have who we know, and then we have who knows us. And so when I'm on stage, or when I'm in a workshop and we're talking about these three buckets I go back to, we all lean on what we know. What we know is kind of the foundation of who we are and what we're able to bring into the world, what our contribution is, which is very important.
But it can't just stop there. And then who you know, is important because those individuals that, might either be a client, they might introduce you to someone else, but when we get into the bucket of who knows you now that's where the magic starts happening in business because they're having conversations behind closed doors that you are not in invited into those meetings. So someone might say, hey, we have a conference coming up next year. We need to get a good lineup of speakers. Does anyone know a good speaker? These are the subjects. And then before you know it, they're like, oh my gosh, Nancy would be the perfect person to have at our conference. Because they know you. And now they've just thrown your name in a hat. I can't tell you how many times, it's usually every week someone's texting me and saying, Hey, I brought your name up today in a meeting.
Just want to let you know I threw your name in the ring for this workshop, or this conference, or this opportunity coming up. And that has afforded me really not only dollars in my bank account, but it's also afforded me additional opportunities, which in the end, when we say your network is your net worth, affords me those additional dollars in my bank account. So I've been able to meet some really cool people because of people that I knew and they introduced me. So social capital becomes the capital, which is the money part, right. Or the, the growth part. And then the social becomes putting yourself in the rooms around the people not being afraid to ask to be introduced to people so that those things can work for you while you are doing what you do best. And that's when you really know in business that things are working.
Because if we have to go out fishing every day, it kind of goes back to my Step into the Spotlight to Expand Your Influence [book]. The rest of that book is called To Attract the Right Clients. The goal is how do we attract the right clients? And that's by putting yourself out there, having these opportunities, people inviting you to podcasts, you attract the right people based on authentically showing up as yourself. So social capital is a very important bucket, not only personally, because if we isolate ourselves to think about a woman, maybe an abusive relationship, eventually he'll get her so isolated. She'll have zero social capital, right? Won't have any friends around her, won't have anyone expecting to hear from her. So much so that that's how the abuse really starts. And sometimes it leads to death, which in my life, I've seen twice happen already.
I also have seen a friend who did not give up on her sister, and as the husband tried to isolate her, and she was the one call she made the night that she left and went to a payphone to call her to say, I don't know where to go. And she said, go to so and so's house, hang out there until I can get you a plane ticket to get out in the morning. When, when those types of severe situations happen, social capital is crucial. So I think I want everyone to think about social capital, not only for your business, but in your personal life, maybe in your community, maybe in your church that you attend. What does your social capital look like in all the areas in your family, those that you surround yourself with? We need to ensure we're constantly having ourselves fueled and empowered with the people that we're around and not hanging out with the people that are breaking you down. Because over time, it will ruin break you eventually.
Nancy Rush:
Well, I think you bring up a couple of really good points, and one is, is that I always encourage my clients to look at who their tribe is, who is really, you know, in the inner circle, so to speak. And a lot of times those, there are toxic relationships, there are people that are actually not supportive. Sometimes it's families, sometimes it's friends or whomever. But I always encourage everybody to align with people that match them from an authenticity perspective and to really look at the relationships to make sure that they're, that they're not one sided. You know, there's always give and take in a relationship. Sometimes somebody's giving more or taking more, but really at the end of the day, it should be balanced. Right. And I think you're speaking to this idea of the social capital. I wholeheartedly agree with because it's the connections that bring the opportunities. But I'm curious is that, you know, for somebody that's starting out that wants to build their social capital, what steps, what tips could you give them to do it? Because I think getting visibility, particularly in the earlier years as an entrepreneur that can be challenging, you know, and it, it can't just be a game of social media, so to speak, right?
Colleen Biggs:
Yeah. It's got to be a combination. And it really depends on the type of business you own. So if we're talking about someone who doesn't own a business, like I have a catering business that's beyond Basil Mobile Pizzeria here in Phoenix, everything we do is on Instagram. There's no need for us to get out there and get a lot of visibility. Let's say networking, maybe I might meet someone that's going to have a corporate event and hire us locally. But I've tested that theory already out for two years in this business, and most of our business comes from Instagram. So in that case, you need to find out where your customers are, right? To start off, if someone is in, say, the coaching industry or that type of business, if you are out there in that industry, you need to be meeting people and going to networking events, networking online.
You need to be doing a lot of meet and greets and networking. So you cannot just do the social media side. The social media side helps you stay visible. So there is that social media side where you stay relevant, you stay visible, and you're pumping out knowledge or fun or entertainment or information. And then on the other side of that, you need to be meeting people in person and shaking hands and talking to people and spending kind of face-to-face time. I think there's another side of that too, for visibility, which is you really need to get yourself visible on podcasts. Kind of the one to many. Put yourself on summits, put yourself on stages. These are important. And it's, it's why I created the Leap Community. It's why I create platforms for women for visibility. Because when you're starting out, especially visibility is crucial.
But by putting yourself out there on other people's podcasts or stages, or I call them OPP, other people's platforms, that helps your social capital on Google. So your SEO increases, because now if I'm on your show or your podcast or your stage, then you are promoting that. And then that goes out on Google. And now I'm showing up and when someone might Google my name, they're going to see all the places that I've been and everything I've done from being in a magazine to a podcast, to a show, to it, it's going to go from LinkedIn to Facebook to YouTube. So I do think it's important that you have a well thought out plan for visibility and a lot of people will say, it's really hard to get visibility. It's not because you have a lot of time and not a lot of money when you start, right?
So your game is to get out there and meet everyone. That’s like 80% of your week should just be networking and meeting and being on podcasts and talking and meeting people. And that really should be what you do, because that kind of builds, you know, that visibility, it also builds your email. It also builds so much more for you to stay relevant and get in front of people. So as you're building your social media following or engagement, you're building people that when you walk into a room, they've seen you in that room. Now they're seeing you in another room locally, maybe online if you work nationally. So I think all of those pieces are important and they need to be done. So if you're lazy and that's something you don't want to do, and you think you can just make it rich by just doing YouTube videos or, you know, Instagram videos, usually that's not going to be the case. It's, it's, you know, one in a thousand or something that, that happens. So I think society's kind of messed a little bit with people that they think they can kind of go viral and then miss that whole piece of connecting with other individuals. You need to build long lasting relationships with people if you want them to buy your services because they need to trust you. They need to know you. So what, what resume exists out there for them to see what you've done or who you are or where you've been.
Nancy Rush:
You’ve mentioned several times the word connection, and I think that's the actual really key piece. Because people buy from you because they trust you, but they also are getting aligned with who you are, what you're representing, and they can't possibly get to know you if you're not actively working to build the connection. And I think to your point, getting out there, networking, doing the podcasting, you know, all of that. Yes. And connecting as well when you do your email marketing. And really allowing, fostering that connection, speaking to your email list as though you, there're a person, not just a list. Do you know what I'm saying? I think every, everything that you do, everything you touch should be encoded with this concept of connection. Because that's exactly it, you really comes down to that because everything's so loud right now.
It's so noisy. You know, there's so many different ways people can get information. And so that connection is really what sustains it. I mean, every client that comes into work with us comes from being connected. And from really representing, like you considering to do this summit and you went through and you looked at all of our stuff. And who was I and and what did I represent to see if that connection existed for you? So I think that's perfect, but what would you say for people who actually are afraid of being visible? Or it's kind of like the idea of like, oh, being on a podcast is kind of big and scary. Because I do think that there are people, I myself at earlier, much earlier in my career, I had to kind of get over this idea of becoming more visible, not really caring what other people thought about me, and just showing up and representing myself authentic, excuse me, from an authentic standpoint. What are your thoughts on that?
Colleen Biggs:
Well, I do think that there is work that we can do around that. And the work that we can do around that has a lot to do with personal development, has a lot to do with reading, has a lot to do with journaling. You can even work with specific therapists or coaches that help you work around that. But I also think that just doing something and repetitiously doing it over and over again helps us build our confidence. Once you've broken that barrier one time and have gotten on a podcast and realized it wasn't as scary as I thought it was, I can answer questions from aother person. I'm not asked to speak in front of a thousand people standing on a stage where everybody's staring at me, and I have this spotlight on me for an hour. You know, they're asking you questions or just having a conversation with you.
So, I really do think it's about putting ourselves out there and realizing, is this fear about me making up everything that's going to go wrong and how I think other people are going to judge me? Or is this something where I can use fear as a face everything and rise. And now I can be like, I'm going to face it and I'm going to do the best I can because I'm only me and I'm going to show up just like me. And if that's, if that's good enough for me. And I think that's the thing is we have these other expectations we put on ourselves that aren't real, that say, I have to be something specific that you really don't have to be, when you're talking about showing up authentically, you're saying, I am unique. What I have to say matters. And if someone else doesn't like that, that's on them, that's not on me.
They're judging me. So, whatever they're judging on, it's their lack of, it really has nothing to do with me. Public speaking is the same thing for most people. It is not public speaking. If you get down to it, it goes all the way down to a whole other belief. And most of the time it's judgment because they're afraid I'm going to mess up. Okay. So, if you mess up, why is that a big deal? Well, other people will judge me. Why does that matter if someone else judges you? So, you know, and then we get all the way back to the bottom of self-worth. And that's kind of where it begins. So, if, if you are a business owner and you are starting out and you're putting yourself out there, I think podcasts are one of the best things you can do because they literally are organic conversations that people are having with you.
And they're just asking you questions. And by the way, you know all the answers, every single answer you already know. They're never going to put you on the spot and ask a question where you sit there and go, I have no idea. Because they're going to ask you about you. They're going to ask you about what you do, they're going to ask you about your craft, they're going to ask you about your expertise. So, you don't have to sound eloquent and perfect, and well-rounded and have all the right things to say. You just have to sound like you. That's what people need, you.
Nancy Rush:
Exactly. Well said. It was, I was just thinking as you were talking about it, my daughter competed in the Miss Wyoming USA pageant this year, and she won, which was fantastic.
Colleen Biggs:
Wow. Congrats.
Nancy Rush:
But she’s never competed before. It was all brand new and everything, but her biggest fear was that she would get out on the stage and that she would slip. Because you know, they're wearing very tall heels and all of that, and wearing elegant gowns and stuff. And sure enough, one of the girls did slip and fall when they were walking on the stage. And the thing was, is that all the audience cared about was, was she okay? Was she okay? It, it didn't matter that she slipped, the judges didn't care.
Colleen Biggs:
Right. And empathy for her, they're all sharing their concern for her. And if anything, you bring more attention to yourself, and people remember you by that. Which it's not really what you're looking for, but in a way, you are looking for people to bring more attention to you in a competition type situation. So again, her worst fear became what everyone was concerned about. Oh my gosh. Is she okay? Yeah. It, it can be embarrassing if we allow it to be, or we can just say, things happen. What am I supposed to do about that? You know, I don't know how many times you've tripped in public, or you dropped things, or you've had something happen. I've ran into doorways. I mean, it's all happened to all of us at one point. And that's fine.
Nancy Rush:
I've done in my speaking engagements once in a while, you know, you just become momentarily incoherent and it's like, well, there I go. I'm back <laugh>. You know, it's about all you can do. Right. Yeah. And so, one thing I'd like to talk about though, too, shifting gears just a little bit, is that, you know, you've launched a lot of successful businesses. You've really traveled the road of entrepreneurship for a long time. What would you say have been the things that have kept you grounded and steady through the whole process? Because honestly, you've got a, a large family. Like you're, you're not a woman that just doesn't have only the business. You have a full rich life, right?
Colleen Biggs:
We have four businesses that we run, and we have seven kids, 13 grandkids. So, I think the number one thing that I would say to anybody when they're getting into an industry is you've got to take, pull, pull everything back and measure it to your initial values. If you don't know what your values are as a person and what the most important things are to you in life, you've got to do that exercise prior to even really launching. Because there's a lot of things going on out there. There are a lot of shiny objects and people's going to pull you one way or they'll pull you another way, or they're going to pull, promise you that you're going to get XYZ. And it's real. If it's too good to be true, it's too good to be true. I'm just going to tell people that now that we need to be focused on what our goals are.
So, I see a lot of entrepreneurs get started without goals. They don't really have a path. There's not a clear path. They don't know what they want. How many times, Nancy, have you ever asked a client, what do you want? Or what do you love? And most of them struggle, especially female. They can't even tell you what they want. Because for their entire life, it feels like as soon as they got into motherhood, they just decided that identity was them. And now whatever I want doesn't matter. And they spent so many years of their life, sometimes decades of their lives just being for everybody else and not really knowing what they want. And now maybe they're starting a business either women that are choosing not to have a family, or women that have already had a family and now they're kind of in their second or third act of their life and they're starting a business and they really have no idea what they want.
How can you start a business? How can you throw a dart at a dartboard that has no bullseye? Right. Tell people this all the time. It just doesn't make sense. So, you've got to have a clear plan. And here's the thing that I will tell everyone. It doesn't matter how. Please understand this from the very beginning, we get so caught up in thinking I need to know how every single step. And the truth is, we don't. So, if you have the belief, meaning you believe it for yourself, this is the clarity I needed. I know what it is I want to do. I know what I want to bring to the world. I know what I can teach or what I can do to serve or what my services are. You just have to have clarity on that. And clarity on the goal. Everything else, the how comes along the way.
And I think so many people get caught up in, well, my website's not right, or this isn't right, or I don't have this done yet or this done yet. I have built the plane while I was flying it more than once. You've just got to take action. Your confidence builds in the action. The ideas come as you take action. The how comes as you take action when you sit and have to build the entire thing, that's where we get caught. And you can spend wasted time doing that. So, it's just like, let's just get moving. We've got a goal, we have a plan, now we have clarity. We don't know all the how's, but we know that's our goal. Then we just start taking action on the things we know, and then the rest of it will come. I think that's the number one thing I would want people to know, is you have to believe in the plan for yourself and your goals.
And you have to believe that you can achieve them. If you've created goals for yourself that you're like, yeah, that'll never happen. My coach helped me put those together. Then that's not your plan. That's their plan. <Laugh>, get your plan. Believe in it to your core that it's possible and you're going to do it. I honestly have to say every plan or vision I've ever had that I've decided I, this is what I was going to do, has come to fruition. I didn't always know the how, but it has because I was determined, and I believed I could. And so, it did. Yeah. And I think that's all it takes. Is that just obsessive belief in yourself?
Nancy Rush:
I think it's significant what you said is that it can be easy to think and to even fool yourself that you think you have a plan, but you're actually, it's somebody else's version of what they think you should be doing, rather than really truly being anchored in this is this is what I believe and this is not my plan. Because no matter how many people go out and get a, a coach and the coach says, well, you should do it this way. And you're like, okay. But it isn't really aligned with who you are. I mean, I had this experience where I paid for a relatively expensive coaching program and they had a specific way of doing it, and it was absolutely not aligned with who I am in the world. And I didn't realize it till I was partway through and I thought, oh my God. I mean, it was a very valuable lesson for me. I'll never ever do that again. But it, you have to really believe it. Because the thing is, the journey of an entrepreneur, as you well know, is one that does have bumps in the road. And you need that belief. You need the belief and not just what you're offering the belief in yourself to navigate those bumps in the road.
Colleen Biggs:
A hundred percent.
Nancy Rush:
A hundred percent. One thing I wanted to ask you about too, because I mentioned before, you're an incredibly busy person with lots going on. How have you cultivated, you know, not to be like, I don't know. I can't, I just lost the words for it, but not to be like, I don't know the old school about it. But, you know, this concept of work life balance. I mean, you have four businesses right now. You've got seven kids. How do you balance things? Because your time can get eaten up by all the demands.
Colleen Biggs:
I get this question a lot. Like every day someone asks me this question and they say, you're very busy. If someone asked me, I would not tell someone I was busy. Really. So in my mind, I'm not busy, but to other people, because of what they see that I pump out, they're like, you are everywhere. How do you do it? Well, I have a really good team behind me in everything we do. We have a, a really good team that works in our catering business. And sometimes I need to step in and pick up and help out of, like right now, our daughter-in-law and son are out of town and they handle most everything on the front end. So they said, if you guys are in town, we need to take this vacation with our kids, but you're going to have to step up on these events, no problem.
So it's temporary. They needed us for one event. That's it. I don't need to do this Friday's event. So we have a team in every business that takes care of the things that they need to take care of. And you hire them for their expertise. I don't micromanage my team. I, I send them something. I don't ever worry like, is it going to get done? Is it not going to get done? And follow up with them, they know what they need to do and when, and we are very good about communicating back and forth. So you know, I technically, I would say work maybe 30 hours a week. But when I plug in, I plug in and I'm very productive. I think that's the difference is there's busy and then there's plugging in to be extremely productive, whether it's with your family and having the time with your family and being productive with conversations or the things you participate in with them.
Same with our business. I am very scheduled. So I love my calendar because it starts in the morning, ends at a certain time in the evening, and I'm extremely productive with my time. So things that I need to schedule out because they're due by a certain point. I put them on my calendar, I set it, I forget it, and then I move on with my day. And then when I get to that point on my calendar of what I need to work on, then that's going to be my block for what I need to do for the next three hours. So I think it's, I know one of the best things that someone can take away from this is don't talk about busy. I, when people say, I'm too busy, there's no way I could add anything more to my plate. I think, well, you'll never grow and you're never going to make more money if you're so busy.
Why aren't you getting the results you're looking for? What are you doing in your day that's keeping you so busy? So I focus on the production that needs to take place, that's going to move the needle in the business for an ROI, that's what I'm looking at. And sometimes having relationships with people, going to lunch to build stronger relationships with people is part of that plan, because that person is intricate in the next step in my plan on what's going to happen with my business. So I need to continue building a good nurturing relationship with them. So everything has its reason in place in my life. And I would say that having good teams is crucial. You cannot grow if you think I can't afford it and I can only do it on myself. You got to get out there and do what you do best and allow your team to do the rest that is key for all of this. Yeah.
Nancy Rush:
I wholeheartedly agree with that. Because just in even putting this summit on, if I didn't have my team handling all the critical parts, I would've been drowning in all the to-dos, right? You know, I trust my team. They're competent, they know what they're doing. They bring all this amazing talent to the table, and I just let them shine. It’s good for them and it's good for the company and me too. But this thing about busyness too, I'm sure you, you see this, I see people who get really wrapped up in busy and it's a form of deflection. And what I mean by that is they're actually avoiding the things that they need to be doing to grow the business. And so I think part of this is really, like you said, if you're not getting the results that you want, then taking a step, doing a little bit of that inner self-examination to understand maybe you have habits or you know, things in place that you're doing, that you're actually deflecting or avoiding what it is that you need to turn your attention to.
Like maybe doing some networking as an example. Like, I used to hate to network. I hated it with a passion. Now I'm like, cool, I get to meet all kinds of fun people, right? Yeah. So yeah. And then the scheduling, that's, we had a, a joke when my kids were younger, that if it didn't, if it wasn't on mom's calendar, it wasn't happening. <Laugh>. That's right. Because that was the literal truth. It was the only way I could keep tabs on everything.
Colleen Biggs:
But it helps you be productive. So, even if it's your own family and you're raising small children and it's like you've got to schedule all the dentist appointments and doctor appointments, and you book yourself at an hour to sit down and make all the phone calls and or go online and schedule all the appointments and then put them all in your calendar, you are done with that. That was super productive for what you need to do as the CEO of your family. You know, those are important that you have those medical visits and those dentist visits, and maybe they're physicals for them to be on a sports team. So if we think about that and what we've done in raising a family, apply those same steps to building a business. And you'll be very productive. And you will be successful. But you're right, we need to look in the mirror. If our business isn't taking off, stop looking outside of yourself to go hire somebody else that you think is going to be the magic pill to take you to that next level. I want you to look in the mirror and say, what am I doing or not doing that is holding back my business from growth. Because generally it's something to do with you.
Nancy Rush:
Oh, wholeheartedly. <laugh> I always think about like, oh, I'm going to, you know, create this amazing company and we're going to do all this wonderful things in the world, and I'm doing all this self work right alongside of the growing the business, of course, because they do go hand in hand. You know, you can't really separate one from the other. And how I think, how I feel, how I, you know, reflect back into the business if I am not, if I don't have my act together, if I don't have myself grounded and centered, then there's no way that isn't going to flow through to the business and to clients and to even to people who you've never even met before who are going to come across you, don't you think?
Colleen Biggs:
Yeah, what got you here isn't going to get you there. So if you need to be reading different personal development books, say you decide it's time for us to get into investing in real estate. I've spent two years just studying real estate investments before we purchased our first property, before we did any of that. So I just learn, learn, learn, learn, learn. And then I'm ready to execute. And I think for all of us, if you're not continuing to grow, then you are not continuing to develop. And you're just staying in this little bubble of comfort. Ask yourself, am I staying in this bubble of comfort? Or have I gotten myself outside of that lately and been uncomfortable doing something? I do stuff I'm uncomfortable doing all the time, but I've never died. Not once <laugh> doing it. So therefore I'm able to keep going.
And it, sometimes you're nervous, sometimes you spend extra time getting ready for it. You it. But whenever we're doing something new, it's the first time remember. So it's going to be temporary that maybe you have to put more work in or it's temporary, that you are going to be nervous. But then once you kind of build that muscle, then you feel good again. And then what happens is people get comfortable in that bubble and then they stay with, if you're not growing, you're dying. There is no other way that to say that we're like a plant. It's either growing or it's dying. If you are not growing, you are dying. Because you are going to reach the end of your life. I mean, we're all going to reach it. So what are you doing? Are you growing or are you dying? Where, where do you fall on the spectrum?
Nancy Rush:
Well, I always think of like, okay, this feels really challenging. It might even feel a little bit daunting. And I do it anyway. Because if I don't, then I can't, I have to move through whatever, you know, whatever I'm feeling about it. I just need to have the courage to show up and do it anyway.
Colleen Biggs:
So, I will just put this on the line for a lot of people, there is no shame in having a job. If you are someone that loves the security of a paycheck. If you love having the time off for vacation and spending that weekend with your kids or working Monday through Friday certain hours and not having to worry about work when you're not there. If that is for you, then that is for you. And there's no shame in that. But I do not agree that entrepreneurship is for everyone because it takes exactly what you and I are talking about today. And if someone's listening to that thinking, I don't want to do that, that's too much work. I don't want to put myself out and be uncomfortable. I don't want to do these things. I'm not interested in personal development, then please just go get a job and you will be so much happier in what you're doing.
And I think that's what it really comes down to in the end, is just because someone said, oh, you should be an entrepreneur or being an entrepreneur's school, or you have freedom of time or money or any of that stuff, all of it's true. But if it's not for you, it's not for you. Yeah. And I think it's important for us to remember that. And there's no shame in it. I've told women this time and time again that I've worked with, there's no shame in getting a job because that feels good to you. Go get a job and be happy. Because that is the most important thing, is the happiness that we have in our lives that will kill you or that will help keep you living longer. Trust me, happiness is a big piece.
Nancy Rush:
I think that's so important to say, because entrepreneurship is not for everybody. It really truly isn't. Because it's an undertaking to be an entrepreneur. It really is from everything that we've been talking about. Well, this has been fantastic. I would love to talk to you for another 30 minutes, but we've gone over, actually gone over our allotted time. So I'd love for you to talk a little bit about your free gift. I'm super intrigued about it.
Colleen Biggs:
I mentioned this book, I actually brought it with me. This is a book I wrote a long time ago, a few years ago about expanding your influence, attracting the right clients. So I spinned off of this book. There are some authors in here that I did some videos on and some interviews on. That's part of the free gift. There's a downloadable sheet that you get that has really those seven steps. What are the seven steps that you need to do to step in the spotlight if you're a starting new brand, if you're an emerging brand, what are the things that you need to do to really get yourself out there? Like we talked about the visibility piece. It's hard. This goes into all of that. Plus I interview authors. There's so many gifts that come along with just this one free gift that they get. And and that's going to really get them on the right path to begin to get the visibility that they need for people to get to know who they are.
Nancy Rush:
That sounds really great. And I love that you're giving so many things to really empower them. You're not just giving them theory, you're giving them actionable things. So, that's really great. Well my free gift is I'm going to be teaching a three day masterclass on the 9-Star Ki, which I don't know if you've ever heard of it, but it's an ancient system that's very simple, yet powerful that helps to reveal your inner blueprint. And so what this is all about is helping people understand who they are, how they're wired, what patterns they might be embodying and really just to give us a deeper, richer understanding of ourselves and in a way to be really fully supportive. And the beautiful thing about this system too is it allows you to understand other people just as much as you understand yourself, which coming back to the topic of connection, that's exactly what it's all about, as helping you to connect with people in a more authentic way. So we're going to be spending three days talking about that. And of course, because it's me, we're going to be doing some laser coaching and some intuitive insights along the way too. So that's what I'm offering.
Colleen Biggs:
Yeah. I love that. Nancy, that sounds amazing. Thank you for doing that.
Nancy Rush:
Thank you. Well, thank you so much for being here. This has been a really fun and interesting conversation. I really appreciate you.
Colleen Biggs:
Absolutely, Nancy. Good luck. I'm just humbled that your team reached out. Thank you so much.
